+44 (0)20 7263 7518

Victoria Bain

With a Couture Parisian background, inspired by the Atelier of Lesage, Victoria established her Company over 15 years ago. Her ultimate vision was ‘to meet the highest standards possible, and to design with a sensibility that overreached other embroidered fabrics that she had seen on the market’.

15 years on and Victoria has worked in conjunction with some of the world’s leading interior designers. Her work adorns 5 star luxury hotels, super yachts, and private homes around the world, from curtain leading edges, to paneled leather upholstered walling, to strikingly tailored dining chairs.

Each item is manufactured by carefully sourced and extremely skilled embroidery teams where the focus is on craftsmanship and quality. The company’s ‘custom’ capability is renowned, the attention to detail, expert knowledge, trust and complete honesty on projects, has allowed for long standing relationships with interior designers around the world, these relationships exemplifying a source of mutual loyalty.

The Process

The Company works closely with the client at every stage. The initial discussion defines exactly what is required and the client’s input is crucial here.

There are 18 key stages required to fulfil your order, please read carefully, as if one stage is not adhered to this can cause a delay in production:

  1. Meeting An idea of product embroidery placement, colour, quantity and installation date are required at this stage (and any references to room setting are advantageous too).

  2. Fabric Content We require that you send us a ‘large returnable’ of the fabric you intend using in order for us to confirm its suitability. NB: Should you decide to work with a fabric that the Company has not worked on before we would advise creating a sample before commencing with production. You will be invoiced for this sample but a cost will be agreed beforehand.

  3. Sampling If sampling is necessary then we request that you send us 1 metre of the base fabric intended for use and 0.5metres if you wish us to create the motif from your own chosen fabric.

  4. Excessive sampling Please note that excessive sampling, changes in scale, or colourway will incur an additional charge.

  5. Artwork Artwork in Jpeg format with scaled measurements is required and placement of design on the product i.e. leading edge, chair panel.

  6. Quotation If you wish to proceed with our quotation we will raise a pro forma basis at this stage for the sample strike off. On receipt of payment we will commence works immediately for you.

  7. Design conversion (the adaptation of artwork into an embroidered context). A charge will be made for the origination of designs on to a disk format.

  8. Colour Placement A decision on the colour of the motif and the ground cloth, in the case of any applique work, or simply the colour of the embroidery if the design is a flat stitch out.

  9. Thread Type Sheeny or matt finish.

  10. Lead Times It is important that you stipulate on initial contact with the Company what your deadline is for this project. We can turn production around in a short space of time for machine work as we use a UK based factory but it will be dependent on how much work we have in production at the time of your call.

  11. Quantity Required Please note that a 12 metre minimum order applies for curtain panels. NB: Please also note that the quantity needs to be given as cut drops for curtains.

  12. Embroidery Specification Sheets For Placement Once the placement of the design has been approved a client embroidery specification sheet will be created. It is important that you check the specification thoroughly and sign it off as Victoria Bain cannot take responsibility for an incorrect stitch out once approved and signed.

  13. Preparation of fabric We are happy to work on your own supplied fabrics if they have been approved by us for suitability, however because Victoria Bain is an embroidery studio/ facilitator, not a soft furnisher, we do not have a workroom, hence all the panels must arrive pre-cut from you and clearly marked with the ‘face side’ of the fabric to be worked on, along with the ‘top’ of each panel.

  14. Panel Widths Our factory can work on full width fabrics however for upholstered panels we require an additional allowance for our frames. Please call the studio on 020 7263 7518 to discuss our frame allowance requirements before cutting the fabric. NB: If fabric is cut into a shape or with no frame allowance we may not be able to work on it.

  15. Shrinkage on curtain leading edge panels We advise that your curtain maker allows an additional 15cm on all cut panels for shrinkage that may occur on stitch out. Each design has an intensity of stitch that we are unable to quantify from job to job.

  16. Fraying If the fabric you have specified has a tendency to fray we request that you send the panels to us over locked on all 4 sides as we cannot accept responsibility for reduced panel widths or lengths as the embroidery process incurs a large amount of handling throughout.

  17. Production Victoria Bain will accept no liability for fabrics that when received for embroidering are in a faulty, creased, or marked condition. NB: Please make sure that all fabrics are well protected when sending out. All tests such as dry cleaning, suitability and durability are the responsibility of the client.

  18. Delivery Items will be carefully packed with tissue so as not to damage the embroidery. These items need to be opened on receipt by your curtain maker/ upholsterer /or soft furnisher, as creases could occur or damage to the motifs or embroidery if the items are left un-opened for too long. All items will be delivered to your location of choice. Carriage will be charged separately. Please provide us with the address and contact details.

Who we work with

Victoria’s work features in high end International interior projects around the world from residential work for private individuals and celebrities, for designers such as Katherine Pooley, David Collins, Shalini Misra; to luxurious property developments working in conjunction with Candy and Candy, Martin Kemp Designs, Finchatton in particular here in London.

Her work also covers luxury and boutique hotels with commissions from contract designers such as Richmond International, HBA, KCA specifying for hotel groups such as the Four Seasons; Rocco Forte Hotels, The Sandy Lane, Barbados; The Grosvenor Hotel; The Dorchester, Chewton Glen and Cliveden House Hotel amongst others.

Victoria’s work also covers the superyacht market with extravagant commissions for designers such as Winch Designs and H2 Yacht Designs.


Should you wish to discuss a custom project in more detail or request an appointment for either Victoria or one of the team to visit.

Please do either call us on 020 7263 7518 or email us at sales@victoriabain.co.uk.